Affiliate tracking, done right

The simple way to track, manage, and pay affiliates.

Affiliate Hero gives your business a clean dashboard, accurate tracking links, automated commission calculations, and payout tools — without spreadsheets, guesswork, or messy plugins.

£48,290
Affiliate revenue
12,847
Clicks
126
Active affiliates
£3,410
Pending commissions
Revenue overview

Affiliate programs shouldn't live in spreadsheets

Manual tracking means missed sales, disputed commissions, and awkward payout maths. One wrong number and you either underpay a top promoter or overpay on a refunded order.

Guesswork attribution

Without click IDs you can't prove which affiliate drove a sale.

Refund headaches

Refunds and chargebacks quietly break your commission totals.

Payout chaos

Tracking who's owed what across months is error-prone and slow.

How it works

From zero to paying affiliates in four steps.

1

Create your program

Set commission rules, cookie windows, and payout thresholds in minutes.

2

Invite affiliates

Send invites or open a public apply page. Approve who promotes you.

3

Track every click & sale

Branded links attribute clicks to conversions accurately, to the penny.

4

Approve & pay

Review commissions, then pay affiliates with Stripe Connect or manually.

Everything you need to run a program

Accurate tracking links

Unique click IDs, cookie-window attribution, and an auditable trail from click to commission.

Clear reporting

See revenue, top affiliates, conversion rates, and program health at a glance.

Automated commissions

Percentage, fixed, recurring, first-sale, lifetime, or tiered — calculated for you.

Smart attribution

Last-click or first-click within the cookie window, recorded so every payout is defensible.

Payout management

Batch payouts, approval queues, holding periods, and full payout history.

Fraud protection

Risk scoring flags suspicious traffic and holds commissions — explained in plain English.

Fraud protection

Catch bad traffic before you pay for it

Affiliate Hero scores traffic quality and conversion risk, flagging self-referrals, cookie stuffing, repeated fingerprints, and refund-heavy affiliates.

  • Per-affiliate traffic-quality scores
  • Per-conversion risk scoring
  • Automatic holds with plain-English reasons
  • Nothing is auto-deleted — you stay in control
High-quality traffic92
Needs review61
Flagged — cookie stuffing18
Payout batchReady
Affiliate #A-1042£640.00
Affiliate #A-0987£412.50
Affiliate #A-0771£198.00
Payouts

Pay affiliates without the spreadsheet

Approve commissions, batch them into payouts, and send via Stripe Connect — or mark manual payments paid. Holding periods and lock dates are handled automatically.

Stripe Connect Express onboarding & transfers
Integrations

Works with the tools you already use

Stripe
Billing & Connect payouts
Resend
Affiliate emails
API & pixel
Server-to-server conversions
Webhooks
Idempotent event handling

Simple, transparent pricing

Start free for 14 days. Upgrade as you grow.

Starter

Launch your first affiliate program.

£29.00/ month
Start Free Trial
  • 1 affiliate program
  • Up to 100 affiliates
  • Unlimited tracking links
  • Stripe purchase tracking
  • Manual payouts
  • Basic reports

Growth

Most popular

Scale with automation and fraud protection.

£99.00/ month
Start Free Trial
  • 5 affiliate programs
  • Up to 1,000 affiliates
  • Stripe Connect payouts
  • Fraud monitoring
  • AI insights
  • Custom commission rules

Pro

Unlimited scale with white-label and API.

£249.00/ month
Start Free Trial
  • Unlimited programs & affiliates
  • White-label affiliate portal
  • Full API access
  • Advanced fraud detection
  • Team seats
  • Priority support

All plans include a 14-day free trial. No card required to start.

Frequently asked questions

How does Affiliate Hero track a sale back to an affiliate?

Every link carries a unique click ID and sets a tracking cookie. When a customer buys, the click ID travels with the purchase (via Stripe Checkout, our conversion API, or a pixel) so the sale is matched to the right affiliate within your cookie window.

Is the commission maths reliable?

Money is stored as exact integer amounts — never floating point — and each commission snapshots the rule that created it, so editing a program later never rewrites history. Refunds and chargebacks automatically reverse or claw back the related commission.

Can I pay affiliates automatically?

Yes. On Growth and Pro, affiliates complete Stripe Connect onboarding and you pay them with batched transfers. Starter supports manual payouts.

Do I need to be technical to set this up?

No. Create a program, share links, and approve affiliates from the dashboard. Developers can use the API and pixel for deeper integrations when needed.

Is there a free trial?

Every plan includes a 14-day free trial, and you don't need a card to start.

Start tracking affiliates the right way

Launch your program today — accurate tracking, automated commissions, and clean payouts from day one.